AdTechGod Pod Ep. 113 Mediaocean, LG Ads, and Jackwell Partners on AI Hype and AdTech Trends for 2026
Dec 23, 2025
Aaron Goldman, CMO at Mediaocean, is a veteran of adtech focused on media ops. Tony Marlowe, CMO at LG Ads, excels in connected TV strategies. Jackelyn Keller, a marketing executive at Jackwell Partners, brings deep insights on ad measurement. They dive into AI's overhype, unpack the complexities of attribution, and emphasize the need for creativity in marketing. Expect quirky anecdotes about future meetings and a fresh outlook on the evolving landscape of advertising. Laughter ensues in their rapid-fire responses!
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Episode notes
Icon Obsession Sparks Intense Debate
- Aaron Goldman described a team meeting that agonized over choosing an icon and name for a new product.
- The group debated an orb versus a pyramid and settled on pyramid, showing how trivial branding sparks intense discussion.
50 Cent Prep Was Nerve‑Racking Then Smooth
- Tony Marlowe recalled anxious prep for an appearance by 50 Cent at LG's NewFront presentation.
- Despite handlers' demands, Tony found 50 Cent extremely chill and professionally executed on stage.
'AI‑Powered' Became A Checkbox Claim
- The panel agreed "AI powered" became an obligatory marketing claim rather than meaningful detail.
- Aaron Goldman and Jackelyn Keller warned the phrase is overused and often meaningless without specifics.