Aaron Goldman, CMO at Mediaocean, is a veteran of adtech focused on media ops. Tony Marlowe, CMO at LG Ads, excels in connected TV strategies. Jackelyn Keller, a marketing executive at Jackwell Partners, brings deep insights on ad measurement. They dive into AI's overhype, unpack the complexities of attribution, and emphasize the need for creativity in marketing. Expect quirky anecdotes about future meetings and a fresh outlook on the evolving landscape of advertising. Laughter ensues in their rapid-fire responses!