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The Agile Daily Standup - AgileDad

Why Is Strategy So Hard To Define?

Jul 16, 2024
Exploring the challenges in defining strategy, the podcast discusses the misuse of the term and the impact it has on understanding. It emphasizes the significance of having a clear strategy for organizations, highlighting the risks of not having one and the need to align aspirations with goals.
08:03

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Quick takeaways

  • The abuse of the term 'strategy' by inserting it in pedestrian communications makes defining strategy complex and nebulous.
  • Organizations should focus on key questions like where they compete and the unique value they bring to establish a clear strategy.

Deep dives

Challenges in Defining Strategy

Defining strategy poses a challenge for many organizations due to the abuse of the term, making it complex and nebulous. Strategies are often muddled by those who label activities as strategic without true intent. To establish a clear strategy, organizations should address why they exist and what they truly do. The difficulty lies in organizations attempting to be everything to everyone, leading to a lack of strategic clarity and purpose.

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