Navigating the Complexity of Defining Strategy for Organizations

Why Is Strategy So Hard To Define?

If you’re a reflective type and you’ve ever considered how difficult it is to truly define strategy, you’re not alone.

And I blame the abusers of the term. Those who use it with wild abandon, who insert it in pedestrian comms, repeatedly and deliberately. People who believe that activity becomes strategic, simply by labelling it so. It is those offenders that make the idea of strategy complex and nebulous.

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