HBR IdeaCast Business Lessons from How Marvel Makes Movies
Jul 16, 2019
Spencer Harrison, an associate professor at INSEAD and co-author of "Marvel's Blockbuster Machine," shares valuable insights on how Marvel's innovative strategies can enhance any business. He discusses the importance of balancing creativity with stability by integrating diverse talents while maintaining a core creative team. Harrison highlights how Marvel successfully revitalizes its sequels by surprising audiences, and he emphasizes the significance of embracing diversity in storytelling to connect with a broader audience. These strategies can drive creativity and engagement in various industries.
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Franchise Creativity
- Marvel's success stems from enabling creativity within established franchises.
- This addresses the challenge of innovating while building upon past successes.
Pixar's Sequel Shift
- Pixar, known for original films, has increased its focus on sequels.
- This shift raises questions about balancing creative renewal with leveraging existing properties.
Experienced Inexperience
- Marvel strategically hires directors with experience in diverse genres but not blockbusters.
- This approach infuses fresh perspectives into their superhero films.