Spencer Harrison

Spencer Harrison, an associate professor at INSEAD and co-author of "Marvel's Blockbuster Machine," shares valuable insights on how Marvel's innovative strategies can enhance any business. He discusses the importance of balancing creativity with stability by integrating diverse talents while maintaining a core creative team. Harrison highlights how Marvel successfully revitalizes its sequels by surprising audiences, and he emphasizes the significance of embracing diversity in storytelling to connect with a broader audience. These strategies can drive creativity and engagement in various industries.