Creative Agency Account Manager Podcast cover image

Creative Agency Account Manager Podcast

How to run strategic marketing campaigns for your agency

Feb 25, 2025
Janet Murray, a seasoned business strategist, copywriter, and founder of an education company, shares her insights on creative marketing strategies for agencies. She dives into 'campaignomics,' revealing how strategic planning can boost lead generation and sales. Janet discusses overcoming mental barriers in marketing outreach and the importance of nurturing client relationships. She highlights the value of impactful testimonials and audience-focused marketing efforts, all while advocating for engaging public speaking to maximize agency growth.
01:24:03

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Podcast summary created with Snipd AI

Quick takeaways

  • Strategic marketing campaigns, or 'campaignomics', integrate various elements like lead generation and sales strategies to enhance overall agency effectiveness.
  • Consultants and creative agencies often struggle with marketing due to time constraints, highlighting the need for tailored approaches that leverage their unique expertise.

Deep dives

The Importance of Strategic Marketing Campaigns

Creating strategic marketing campaigns, referred to as 'campaignomics', is essential for generating leads and sales while also building authority in the industry. This method involves seeing marketing not as isolated pieces of content but rather as integrated campaigns that produce better results. Key components of campaignomics include lead generation, sales strategies, recurring revenue, thought leadership, and client retention. By focusing on these elements, businesses can enhance their effectiveness and results significantly.

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