Janet Murray, a seasoned business strategist, copywriter, and founder of an education company, shares her insights on creative marketing strategies for agencies. She dives into 'campaignomics,' revealing how strategic planning can boost lead generation and sales. Janet discusses overcoming mental barriers in marketing outreach and the importance of nurturing client relationships. She highlights the value of impactful testimonials and audience-focused marketing efforts, all while advocating for engaging public speaking to maximize agency growth.