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Sports Business Radio Podcast
Dave Mingey - LA28 - SVP, Commercial Partnerships
Aug 5, 2024
Dave Mingey, Senior Vice President of Commercial Partnerships for LA28, shares insights from the Paris Olympics and his pivotal role in planning for the Los Angeles 2028 Olympics. He delves into sustainable practices prioritizing existing venues and the commercial partnerships shaping this monumental event. Mingey emphasizes how emotional engagement with sponsors and athletes enhances the Olympic narrative, and discusses innovative strategies they’re employing to elevate the experience for fans and athletes alike.
01:01:23
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Quick takeaways
- Dave Mingey emphasizes the extensive planning required for the LA28 Olympics, likening it to organizing multiple Super Bowls daily for 16 days.
- Corporate partnerships are evolving as brands seek meaningful engagement with audiences, integrating their values with the Olympic narrative for authentic connections.
Deep dives
Celebrating 20 Years of Sports Business Radio
The podcast marks its 20th anniversary, celebrating its history and iconic guests over the years. Notable figures such as Danica Patrick, NBA Commissioner Adam Silver, and Bob Costas contribute to the episode, highlighting the evolution of the sports industry and their personal experiences. The host, Brian Berger, emphasizes the significance of authenticity and continued learning in the industry. The episode serves as a reminder of the podcast's long-standing commitment to bringing insightful discussions on sports business.
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