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8min chapter
Dave Mingey - LA28 - SVP, Commercial Partnerships
Sports Business Radio Podcast
The Excitement of LA28: Innovations in Sponsorship
This chapter explores the innovative commercial partnerships emerging ahead of the LA28 Olympic Games, highlighting sponsors' desire for deeper engagement and integration into the Olympic narrative. It discusses the emotional significance of the games, initiatives like 'Making Team USA', and the journey of qualifying athletes, aimed at creating memorable experiences for fans.
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