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16min chapter
Dave Mingey - LA28 - SVP, Commercial Partnerships
Sports Business Radio Podcast
Building the Future of LA28: Insights and Innovations
This chapter explores the collaboration between sports storytelling and commercial partnerships, focusing on NBC's role in crafting narratives for Team USA and the LA28 Games. It examines the innovative use of AI and real-time data to enhance planning and the operational scale required for such a significant event. Additionally, the chapter emphasizes the importance of community engagement and creating memorable experiences for both athletes and spectators in the lead-up to the upcoming games.
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