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Dave Mingey - LA28 - SVP, Commercial Partnerships

Sports Business Radio Podcast

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Building the Future of LA28: Insights and Innovations

This chapter explores the collaboration between sports storytelling and commercial partnerships, focusing on NBC's role in crafting narratives for Team USA and the LA28 Games. It examines the innovative use of AI and real-time data to enhance planning and the operational scale required for such a significant event. Additionally, the chapter emphasizes the importance of community engagement and creating memorable experiences for both athletes and spectators in the lead-up to the upcoming games.

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