Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!

How Mike Heroux's Membership Site Earns +$500k/Year

Sep 16, 2024

Mike Heroux, a former financial planner turned entrepreneur, shares his journey from blogging to running a successful membership site, Dividend Stocks Rock, which boasts nearly 4,000 members and over $500k in annual earnings. He discusses the significance of email marketing, building trust, and creating engaging content without relying on SEO. Mike also explores the challenges of member retention, the value of webinars, and how his life-changing RV trip inspired his transition to entrepreneurship. Get ready for actionable insights!

58:53

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Episode guests

Mike Heroux

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Mike Heroux successfully transitioned from financial planning to online entrepreneurship by leveraging his experiences during an RV sabbatical to launch various ventures.

Building an email list became crucial for Mike's business strategy after a drop in SEO traffic, allowing him to maintain engagement and revenue consistency.

The evolution of his membership model demonstrates the importance of continuously adding value, fostering community trust, and maintaining high renewal rates for long-term success.

Deep dives

The Journey to Entrepreneurship

The speaker shares his transformation from a successful financial planner to an online business owner, emphasizing the pivotal moment when he and his wife decided to take a sabbatical and travel in an RV. This period of introspection prompted him to consider his true desires and aspirations in life, ultimately leading him to launch various online ventures, including blogs related to personal finance and investing. Despite initial fears and logistical challenges, he recognized the importance of taking a leap of faith to pursue his dreams. The experiences gained during his travels laid the foundation for his later business successes.

Intro

2min

From Financial Stability to Entrepreneurial Dreams

6min

From Blogging to Membership Success

14min

Effective Strategies for Growing a Membership Site

6min

Transforming a Membership Site for Investors

22min

Mastering Webinar Success in Finance

9min

While Mike Heroux worked professionally as a financial planner, he always had a financial blog side hustle.

It took some time to finally make the decision to go all-in, but he eventually dove headfirst into blogging. In fact, he grew his portfolio to about a dozen sites.

And then the Panda Update came along. Suffice to say, Mike’s multi-year journey into entrepreneurship has had its ups and downs.

Today, he runs a membership website—Dividend Stocks Rock—with almost 4,000 members earning over $500k per year. And he grew it without using any SEO. He also built up a newsletter to nearly 25,000 subscribers.

Mike has a ton of great insight to share in this interview, so get ready to take notes!

Links & Resources

Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com

Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter

Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper

Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

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