Mike Heroux, a former financial planner turned entrepreneur, shares his journey from blogging to running a successful membership site, Dividend Stocks Rock, which boasts nearly 4,000 members and over $500k in annual earnings. He discusses the significance of email marketing, building trust, and creating engaging content without relying on SEO. Mike also explores the challenges of member retention, the value of webinars, and how his life-changing RV trip inspired his transition to entrepreneurship. Get ready for actionable insights!