Joey Coleman | How to Never Lose an Employee Again
Jul 11, 2023
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Award-winning author and speaker Joey Coleman discusses how to create remarkable employee experiences, addressing the disengagement epidemic in the workplace. He explores the connection between customer and employee experiences, and shares strategies for fostering engagement and retention. The chapter also explores the characteristics of unmistakable individuals and the importance of personal growth in becoming unmistakable.
Creating remarkable experiences at each stage of the employee journey is essential for engagement and retention.
Leveraging various communication channels, such as videos and gifts, can foster emotional connections and a sense of loyalty among employees.
Deep dives
Creating Remarkable Experiences for Employees in Every Phase
In his book, 'Never Lose An Employee Again,' Joey Coleman outlines eight phases in the employee journey: assess, accept, affirm, activate, acclimate, accomplish, adopt, and advocate. He emphasizes the need for organizations to focus on creating remarkable experiences in each phase of the journey. One example of an exceptional experience is the use of tribute videos during the assess phase. Tribute, a company that creates video compilations of messages from family, friends, and colleagues, leverages this service for employee onboarding. Before extending an offer, tribute asks the candidate to invite references, friends, and family to submit videos. These videos are then edited together and presented to the candidate, making them feel valued and appreciated even before their first day on the job.
Using Communication Channels to Enhance Employee Experiences
Joey Coleman highlights the importance of leveraging various communication channels to enhance employee experiences. These channels include in-person interactions, email, physical mail, phone (calls and text messages), videos, and gifts. Each channel offers an opportunity to connect with employees in a unique and meaningful way. For instance, using videos from Tribute allows employers to create emotional connections by showcasing messages from references and loved ones. Gifts can also be powerful tools to show appreciation and demonstrate that employers understand their employees on a personal level. The key is to make these interactions transformative rather than transactional, fostering a sense of loyalty and engagement among employees.
Continuous Growth and Evolution as an Unmistakable Trait
Joey Coleman believes that what makes someone unmistakable is their commitment to continuous growth and evolution. He highlights the importance of constantly learning, expanding one's perspective, and embracing change. The most unmistakable individuals are those who have a strong work ethic, consistently strive for personal and professional development, and embrace the opportunity to become better versions of themselves. Joey emphasizes that evolving one's beliefs and attitudes over time is not a sign of inconsistency, but rather a reflection of ongoing learning and the capacity for deeper empathy and understanding. Unmistakable individuals are always looking to provide more value, bring in diverse experiences, and contribute meaningfully to their communities.
Join award-winning author and speaker Joey Coleman in this enlightening episode. Discover actionable insights from his book that addresses the disengagement epidemic in the workplace. With over fifty case studies spanning the globe, Joey provides specific tools and strategies to create remarkable employee experiences, fostering engagement and retention. Tune in to revolutionize your organization and cultivate a motivated and loyal workforce.
