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Database School
Bootstrapping an email service provider (with Jesse Hanley)
Oct 14, 2024
Jesse Hanley, founder of Bento, shares insights from running a lean email service provider in Japan. He discusses the innovative use of Discord for customer support, emphasizing its efficiency and community-driven feedback. Jesse dives into the challenges of scaling infrastructure, managing databases, and maintaining calm in a competitive landscape. He also explores the journey of bootstrapping Bento and highlights the importance of personal relationships in growing a business. A must-listen for aspiring entrepreneurs!
01:21:59
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Quick takeaways
- Jesse Hanley emphasizes the importance of a lean business model and contractor utilization for maintaining agility and efficiency at Bento.
- Utilizing Discord for customer support fosters a collaborative environment, resolving inquiries more effectively than traditional email support methods.
Deep dives
Overview of Bento and Operations
Bento is an email service provider specializing in marketing and transactional emails, primarily managed by Jesse Hanley from Japan. Operating a lean business model, Jesse handles the development while a small support team assists during different time zones. He emphasizes efficiency by using contractors for specific tasks, including deliverability consultants and operations upgrades. This strategy allows Bento to remain agile while delivering effective email solutions for clients.
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