Jesse Hanley

Jesse Hanley, founder of Bento, shares insights from running a lean email service provider in Japan. He discusses the innovative use of Discord for customer support, emphasizing its efficiency and community-driven feedback. Jesse dives into the challenges of scaling infrastructure, managing databases, and maintaining calm in a competitive landscape. He also explores the journey of bootstrapping Bento and highlights the importance of personal relationships in growing a business. A must-listen for aspiring entrepreneurs!

In a thought-provoking chat, Jesse Hanley, the founder of Bento, shares his unique approach to building a multi-million dollar email marketing business as a solo operator from Fukuoka, Japan. He discusses the emotional journey of building Bento through personal grief and the strategic importance of customer support on social media. The conversation also covers living abroad, financial arbitrage, and the evolving email marketing landscape, while emphasizing the power of patience and reputation-building in entrepreneurship.