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19min chapter
Bootstrapping an email service provider (with Jesse Hanley)
Database School
Building Bento: A Bootstrapped Journey
This chapter explores the evolution of Bento, a bootstrapped email service provider, detailing the transition from an agency model to a focused email marketing platform. It discusses the challenges faced in technology choices, customer engagement, and maintaining service quality against larger competitors. The narrative underscores the importance of personal relationships and strategic decision-making in carving out a niche within a competitive landscape.
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