Today, Explained How movie theaters might survive
Dec 12, 2020
Shelli Taylor, CEO of Alamo Drafthouse, discusses the future of movie theaters in a streaming-centric world. She outlines the challenges faced during the pandemic and criticizes government responses. Taylor emphasizes the importance of community-driven experiences and innovative safety measures. She also highlights plans for enhancing the theater experience with unique seating and local refreshments. Furthermore, she explores the resurgence of drive-ins and the need for theaters to adapt to shifting audience preferences for survival.
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Stepping into Chaos
- Shelli Taylor became Alamo Drafthouse's CEO on April 30th, amidst the pandemic's chaos.
- She was recruited around Christmas, drawn to the brand's potential, but faced immediate challenges.
Decision-Making Framework
- Shelli Taylor's decision-making framework prioritizes purpose, values, and stakeholder perspectives.
- She emphasizes incorporating data and intuition, learned from experiences at Starbucks and other companies.
Navigating the Pandemic
- Shelli Taylor criticizes the lack of a coordinated government response to the pandemic, hindering businesses.
- Alamo Drafthouse prioritizes safety by implementing various measures from online ordering to mask enforcement.