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How movie theaters might survive

Today, Explained

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Navigating Crisis: A CEO's Journey

This chapter delves into the experiences of a new CEO tackling the challenges of leading a movie theater chain during the COVID-19 pandemic. It emphasizes the importance of listening to stakeholders, balancing data-driven decisions with intuition, and implementing innovative safety measures to adapt to the crisis. Amid inconsistent government guidelines, the chapter highlights the industry's shift toward community-driven experiences as a path forward for movie theaters.

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