Navigating the Future of Movie Theaters

This chapter explores the technical and operational challenges faced by movie theaters during the COVID-19 pandemic, highlighting the importance of advanced equipment and adapting to customer preferences. It discusses financial strategies, including renegotiating contracts and fostering collaboration among stakeholders, to ensure survival and recovery in a changing industry landscape. Additionally, it examines the evolving role of theaters amidst rising streaming services and the necessity for theaters to innovate while providing exceptional customer experiences.