The Diamond Podcast for Financial Advisors
The Good News on Marketing: An Industry Legend on How to Grow Bigger Faster
Dec 26, 2024
In this discussion, Bill Good, a marketing pioneer in wealth management and founder of Bill Good Marketing, teams up with Frantz Widmaier, the company's CEO. They dive into the transformative power of marketing strategies for financial advisors, revealing how impactful content and effective referrals can skyrocket growth. The duo highlights the importance of personalized direct mail and innovative networking. They also emphasize maintaining strong client relationships through thoughtful communication during turbulent times, ensuring financial advisors stay relevant in an ever-evolving industry.
54:34
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Quick takeaways
- A comprehensive marketing strategy that incorporates effective messaging and solid processes is essential for sustainable growth in financial advisory practices.
- Building a strong referral network through genuine client relationships and strategic partnerships significantly enhances client retention and acquisition efforts for advisors.
Deep dives
The Importance of Marketing in Wealth Management
Marketing is essential for the success of any financial advisory practice, influencing how firms communicate, manage relationships, and attract clients. A robust marketing strategy not only helps retain existing clients but also serves as a catalyst for acquiring new ones. Bill Good Marketing focuses on creating effective messaging, as well as establishing solid processes for client retention and acquisition, emphasizing that messaging alone is insufficient for sustainable growth. Understanding the changing landscape of marketing is vital for advisors to stay competitive and capitalize on emerging opportunities.
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