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The Good News on Marketing: An Industry Legend on How to Grow Bigger Faster

The Diamond Podcast for Financial Advisors

CHAPTER

The Impact of Hand-Holding Letters in Client Communications

This chapter emphasizes the significance of letter writing in the financial advisory industry, especially during market crises. It highlights the concept of 'hand-holding' letters, which provide clients with reassurance and timely updates, while advocating for this approach as a means to enhance client relations amidst digital communication overload.

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