The SaaS Podcast: Build, Launch & Scale Your SaaS 460: Assembled: From 8 Months Without a Dollar to 8-Figures - with Ryan Wang
Nov 6, 2025
Ryan Wang, co-founder and CEO of Assembled, shares his journey from struggling to generate revenue to achieving eight-figure ARR with an AI platform for customer support. He reveals how early challenges included demo no-shows and adapting to market demands during the pandemic. The breakthrough came when he noticed a trend in color-coded spreadsheets from successful companies, signaling a broader problem. Ryan emphasizes the importance of focusing on customer value and choosing the right early deals, alongside building a strong community around their niche.
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Origin Story From Stripe Experience
- Ryan and his co-founders built workforce management after seeing Stripe founders do support and struggling to scale manual processes.
- They discovered the real problem was forecasting, scheduling, and orchestration, not just ticket automation.
Spreadsheet Pattern Revealed Market Fit
- Multiple fast-growing companies used the same brittle color-coded spreadsheets for scheduling, revealing a common unmet need.
- That shared pattern signaled a real market opportunity to productize and scale workforce management.
Avoid No-Minimum Usage Pricing Early
- Avoid pure usage-based pricing without minimums early on because customers can scale usage to zero in downturns.
- Instead, secure contracts or minimum commitments to stabilize revenue while you prove value.
