EP 359: Agency management system with Juliana Marulanda
Aug 22, 2022
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The guest on this podcast is Juliana Marulanda, an expert in creating systems and processes for agencies. They discuss how to scale agencies, get unstuck from productivity bottlenecks, reduce chaos, and increase profits. Juliana shares her 20+ years of knowledge and helps agency owners free up at least 30 hours per week. Topics include freeing up space for creativity, creating systems for remote work, and the power of processes in agencies.
Implementing systems and processes in agency operations frees up time for creativity, strategic thinking, and business growth.
Addressing points of stagnation such as delegation, time management, and technology refinement is crucial for agency growth.
Deep dives
The importance of systems and processes in agency growth
In this podcast episode, Julianna Marlinda discusses the importance of implementing systems and processes in agency operations. She emphasizes that systems and processes are not constraints to creativity, but rather a way to scale and improve efficiency. Marlinda urges agency owners to embrace systemization and highlights the benefits of having structured processes in place. She explains that systems and processes free up time for creativity, strategic thinking, and business growth. Marlinda offers practical tips for managing people, including establishing touchpoints, creating a culture of accountability, and using performance metrics. Overall, she makes a compelling case for the role of systems and processes in achieving agency success and profitability.
Identifying and overcoming common points of stagnation in agency growth
Marlinda identifies common points of stagnation that agencies may face and provides strategies for overcoming them. She points out that agencies often get stuck when transitioning from being a solopreneur to a team-based structure. This is due to challenges in delegation, time management, and maintaining profitability. Another key point of stagnation occurs when agencies hit the 1.3 million revenue mark. At this stage, scaling sales and delegating strategy become crucial for further growth. Marlinda also highlights the importance of revisiting technology and refining processes as agencies reach the 3 million mark. Finally, she emphasizes the need for visionary leadership and delegation of decision-making for agencies aiming to break the 7 to 10 million revenue range. By addressing these points of stagnation, agencies can unlock their growth potential and overcome obstacles.
Effective strategies for managing people and HR in agencies
Marlinda offers insights and strategies for agency owners to effectively manage their teams and handle HR challenges. She advises implementing systems and processes that delegate management responsibilities, thereby reducing chaos and reliance on reactive decision-making. Marlinda emphasizes the importance of establishing touchpoints and feedback mechanisms to foster communication and recognition among team members. She recommends creating a culture of accountability and providing ongoing training and development opportunities. Marlinda also highlights the need for performance metrics to track progress and identify areas for improvement. By adopting these strategies, agency owners can enhance team management, foster a positive culture, and address HR challenges more effectively.
The role of systemization and process design in agency success
Marlinda emphasizes the value of systemization and process design in achieving agency success. She encourages agency owners to think of creating processes as a design project that aligns with their brand and objectives. Marlinda recommends documenting and templatizing processes as much as possible to ensure consistency and accuracy. She also emphasizes the importance of establishing clear visibility into project management, communication, and decision-making processes. Marlinda encourages agency owners to approach systemization and process design as a means to create freedom and time for creativity, research, and strategy. By embracing systemization as a way to replicate success and deliver consistent results, agencies can enhance their profitability and reputation.
Now that we’ve discussed what systems and processes are, the tools we can use to implement them, and how to integrate them into team culture, let’s talk about what happens when we start to use these processes as we scale our agencies.
This week, Juliana Marulanda of ScaleTime shares her 20+ years of knowledge with creating systems and processes in agencies and how it frees up more time to do what we love. We discuss how to get your agency unstuck from bottlenecks in productivity, reduce day-to-day chaos, and, most importantly, how to stop leaving money on the table from disorganized management.
Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Agency owners can find themselves saying, “I do what I want, how I want, whenever I want — now, that is freedom.”
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
How to free up more space in your business for creativity
How to create systems and processes that work whether you’re in the office, hybrid, or 100% remote
The clearing of the storm after you establish systems and processes in your agency
Where money is being left on the table without proper procedures in place
The trajectory of emotions agency owners experience as they change their day-to-day
How Juliana helps agencies wrap their heads around management, HR, and hiring challenges
The importance of creating culture in your agency and why that affects day-to-day operations
How to get unstuck if you’re stuck in a loop of unchecked chaos
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