19min chapter

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EP 359: Agency management system with Juliana Marulanda

Build a Better Agency Podcast

CHAPTER

Scaling and Operationalizing Agencies in the Digital World

Juliana, a former Wall Street professional turned consultant, shares her expertise in helping businesses scale and discusses the challenges of operating in the digital environment. The chapter explores the importance of processes, project and retainer management, and stability in agency operations. It also addresses the struggles of agency owners in delegating effectively, scaling sales and strategy, and maintaining quality control as the agency grows.

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