Really? no, Really?

The Dark Side of Celebrity Endorsements

Apr 2, 2024

Celebrities face challenges with endorsement deals - Brad Pitt/Angelina's wine brand troubles, P.Diddy's lost partnerships due to assault allegations, Adidas's billion-dollar deal with Kanye. Insights on celebrity-product fit, unauthorized Pepsi commercial with Michael Jackson, and the impact of public perception on endorsements.

38:21

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Celebrity endorsement deals come with high risks, as seen with Adidas potentially losing a billion dollar deal with Kanye West.

The importance of authenticity and fit between celebrities and products is crucial for successful brand partnerships, as demonstrated by Ryan Reynolds' approach with Aviation Gin.

Deep dives

Celebrity Endorsements and Their Pitfalls

The podcast episode delves into the world of celebrity endorsement deals, highlighting the risks and complexities involved. Examples like Adidas potentially losing a billion dollar deal with Kanye West and P. Diddy facing brand partnership losses due to assault allegations showcase the high stakes in these collaborations. The discussion questions the effectiveness and longevity of such partnerships and delves into how brands navigate the challenges posed by celebrity endorsers.

Introduction

2min

Exploring the Pitfalls of Celebrity Endorsement Deals and Unauthorized Commercials

2min

Exploring Celebrity Endorsements and Financial Impact

2min

Celebrity Endorsements and Brand Challenges

13min

Spring Sale at The Home Depot & Introduction to Gray Parish

4min

Rum Naming and Celebrity Endorsements

7min

Celebrity Endorsements and Business Deals

6min

The Influence of Celebrity Endorsements in Advertisements

7min

Exploring High-Paid Celebrity Endorsers

4min

As celebrities bask in their own fame, they are frequently offered exceptionally lucrative endorsement deals, often worth obscene amounts of money. But as this trend has grown over the past decade, many of the deals seem to be encountering significant problems!

Brad Pitt and Angelina Jolie’s wine brand may take a hit due to their acrimonious divorce. Diddy (formerly Puff Daddy, P. Diddy, Puffy and more) reportedly lost 18 brand partnerships due to assault allegations. And Adidas’s billion-dollar deal with the controversial Ye (formerly Kanye) may end up costing them over a billion dollars…Really, no Really!

So, is it worth hiring a well-known star to create awareness for your brand or has it now become a recipe for disaster? To help find the answer, Jason and Peter invited Mark Haas to join them. Mark is the CEO of The Helmsman Group which helps brands navigate the world of consumer-packaged goods and he’s helped over 200 new product platforms enter the commercial market— representing more than $2 billion in sales over the last decade.

IN THIS EPISODE:

Would you buy a Jason Alexander rum called “No Rum For You”?
What makes a celebrity and a product the right fit?
The amazing story of how Don King committed Michael Jackson to do a Pepsi commercial without his permission.
The one thing Samsung DIDN’T want to hear from celebrity endorser LeBron James.
Do celebrities really need to enjoy the brands they’re shilling for?
How celebrities get involved with food and alcohol brands.
The quality of the product or the veneer of the celebrity, which is more important?
The difference between Ryan Reynold’s remaking the gin market vs Orson Wells selling wine form a chair he’s clearly been sitting in for quite a while.
Jason pitches products that don’t have a celebrity endorser…yet!
GoogleHEIM: More brilliant Jason Rum ideas!

***

FOLLOW MARK:

Web: HelmsmanGroup.com

Instagram: @HelmsmanGroup

Facebook: The Helmsman Group

LinkedIN: Helmsman Group

***

FOLLOW REALLY NO REALLY:

www.reallynoreally.com

Instagram

YouTube

TikTok