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The Dark Side of Celebrity Endorsements
Really? no, Really?
Exploring the Pitfalls of Celebrity Endorsement Deals and Unauthorized Commercials
Exploring the challenges and repercussions of celebrity endorsement deals gone wrong, featuring examples such as Adidas's potential loss with Kanye West, Puff Daddy's brand partnership issues, and Brad Pitt and Angelina Jolie's post-divorce troubles with their wine brand. Mark Hawes, CEO of the Helmsman Group, shares insights on authentic celebrity product usage, the significance of match between celebrity and product, and the unauthorized Pepsi commercial with Michael Jackson and Don King.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode