6min chapter

Really? no, Really? cover image

The Dark Side of Celebrity Endorsements

Really? no, Really?

CHAPTER

Celebrity Endorsements and Business Deals

Exploring the unique terms of Michael Jackson's deal with Don King for a Pepsi commercial, discussing Home Depot's Spring Black Friday sale, a dramatic narrative of a failing businessman, and the pitfalls of celebrity endorsements like Samsung's collaboration with LeBron James.

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