Pets: What’s a ‘pet-fluencer’?

Join Tika, an Italian greyhound fashionista, and photographer Thomas Shapiro as they explore the fascinating world of pet influencers. Discover how Tika became a social media sensation and the impact of pet influencers on brand marketing. They dive into the lucrative market driven by viral content, discuss the rise of pet-fluencers during the pandemic, and address the crucial balance between pet welfare and online fame. Additionally, they highlight the growing concerns around harmful trends in pet content and the responsibilities of managing a pet's digital presence.