8min chapter

Business Daily cover image

Pets: What’s a ‘pet-fluencer’?

Business Daily

CHAPTER

Pet Influencers: The New Marketing Marvels

This chapter explores the emergence of pet influencers in social media marketing, tracing their historical significance and the emotional connections they foster with audiences. It highlights the growth of this trend during the pandemic, examining how pet-fluencers have transformed advertising while discussing the challenges of maintaining authenticity. Additionally, insights from industry experts reveal the criteria for successful pet influencers and the balance between popularity and animal welfare.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode