This chapter explores the emergence of pet influencers in social media marketing, tracing their historical significance and the emotional connections they foster with audiences. It highlights the growth of this trend during the pandemic, examining how pet-fluencers have transformed advertising while discussing the challenges of maintaining authenticity. Additionally, insights from industry experts reveal the criteria for successful pet influencers and the balance between popularity and animal welfare.
From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.
It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.
We'll uncover why this trend is proving to be so profitable.
(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)
Presented and produced by Deborah Weitzmann