This chapter delves into the negative impact of social media practices involving pets, highlighting harmful trends like costume dressing and distressing pranks. It advocates for a greater understanding of animal behavior and warns against misleading representations of pet rescues that compromise animal welfare for entertainment.
From Instagram-famous dogs to viral kittens, pet influencers are revolutionising brand marketing with viral content and endorsements.
It's a lucrative market in which companies are leveraging these furry celebrities to drive engagement and sales.
We'll uncover why this trend is proving to be so profitable.
(Image: Tika, an Italian greyhound, modelling canine fashion. Credit: Thomas Shapiro)
Presented and produced by Deborah Weitzmann