Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene

In this episode, Shantanu and Deep - two curious minds met over a fun and insightful conversation. Deep Bajaj is the visionary Founder of Sirona—a brand that has redefined women's hygiene in India and was recently acquired by the Good Glam Group in a 450 Cr acquisition.

Deep shares his incredible journey, starting from a ₹6,000 salary as a salesperson to building a brand in women’s hygiene. He in the most hilarious yet vulnerable way, talks about his first job, his first business, and starting out again after his higher education in Australia. He says he didn't have the "luxury of choice" after his father spent all his FDs for his education abroad.

Deep shares the challenges he faced in his personal and professional life that made him identify a market gap and the need for Pee Buddy and Sirona. In other words, a MAN identified what a WOMAN needs in its truest sense.

His journey, from selling carpets to women standing and peeing is nothing short of inspiring. This episode is packed with personal insights into entrepreneurship, product innovation, and what it means to create and scale a purpose-driven brand.

We hope you will love this insightful conversation.

We urge you to share this with an entrepreneurial friend who needs to watch this today!

Navigate your way through this conversation:

00:00 Coming Up

01:11 Deep’s Early life

03:28 Life as a Sales Executive

09:25 Life in Australia

14:10 Inception of Sirona

30:27 Challenges and Building a Brand

36:48 Competition and Self-Comparison in this space

46:05 Category Building and Content Creation

51:16 Family Dynamics in Business

54:41 Consumer Perception and Product Assortment

01:04:41 Acquisition Opportunities

01:24:38 Life Post Acquisition and Rise of Online Commerce

01:36:28 Life After an Exit: Reflections and Future Plans