The BarberShop with Shantanu
Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene
Jan 24, 2025
Deep Bajaj, the founder of Sirona, shares his remarkable journey from earning a ₹6,000 salary to leading a ₹450 Cr women's hygiene brand. He humorously recounts his first job and the challenges he faced while identifying a market gap for products like Pee Buddy. Deep also reflects on his experience in Australia and the emotional toll of entrepreneurship. The conversation dives into breaking taboos around women’s hygiene, innovative product development, and the importance of building trust in this often-overlooked market.
01:44:30
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Quick takeaways
- Deep Bajaj's entrepreneurial journey began with overcoming personal and financial challenges, evolving from a ₹6,000 salary to building Sirona.
- The inception of Sirona was sparked by a road trip realization, highlighting the need for women-friendly hygiene solutions in public spaces.
Deep dives
Early Days of Entrepreneurship
The speaker recounts becoming an entrepreneur right after completing the 12th grade, explaining that his inability to find a job motivated him to create his own opportunities. He reflects on his first job as a sales executive, earning 6,000 rupees, which felt substantial at the time due to the relatively low cost of living, citing that beer was just 28 rupees back then. This initial experience in sales nurtured his entrepreneurial spirit and provided him with valuable insights into market dynamics. The speaker emphasizes that his journey was largely serendipitous, as he shifted from job to job, learning from each experience before eventually moving into entrepreneurship full-time.
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