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Deep Bajaj

Founder of Sirona, a women's hygiene brand in India, later acquired by Good Glam Group. His journey showcases building a purpose-driven brand from humble beginnings.

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Jan 24, 2025 • 1h 45min

Started With ₹6000 Salary, Built ₹450 Cr Company To Break All Taboos Around Women’s Hygiene

Deep Bajaj, the founder of Sirona, shares his remarkable journey from earning a ₹6,000 salary to leading a ₹450 Cr women's hygiene brand. He humorously recounts his first job and the challenges he faced while identifying a market gap for products like Pee Buddy. Deep also reflects on his experience in Australia and the emotional toll of entrepreneurship. The conversation dives into breaking taboos around women’s hygiene, innovative product development, and the importance of building trust in this often-overlooked market.