Marketing Operators Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One
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Oct 7, 2025 In this engaging discussion, a seasoned marketing operator from Ridge and Jones Road dives into the integration of ChatGPT with Shopify, exploring its impact on e-commerce. They shed light on the balance between SMS frequency and long-term subscriber retention, revealing insights on optimizing conversions. The conversation shifts to innovative post-purchase strategies, particularly the 'double-dash' model for upsells, and the challenges of podcast ad attribution that many brands face. Finally, they share their top three recommendations for pivotal marketing hires to build a successful team from scratch.
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Face Time In China Moved The Needle
- Ridge flew to China to meet manufacturers and secured concessions by showing face and building relationships.
- In-person meetings unlocked payment terms, inventory guarantees, and engineering commitments quickly.
LLM Shopping Is A Foundational Channel
- ChatGPT/LLM commerce feels like a foundational platform opportunity similar to Amazon rather than a fleeting channel.
- Established brands have an advantage because historical web presence and reviews seed LLM visibility over newcomers.
Be Disciplined With New AI Channels
- Don't rush to fully optimize new LLM channels if they won't move the needle for your business today.
- Plant small seeds (visibility tools, targeted tests) and prioritize channels with immediate leverage.