
Guest (Ridge/Jones Road marketing operator)
Marketing/operator guest speaking about Ridge and Jones Road experiences, channel strategy (ChatGPT shopping, SMS, podcast ads), and post-purchase optimization; represents a senior marketing perspective from a DTC brand.
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22 snips
Oct 7, 2025 • 1h 10min
Chat GPT Shopping, Striking a Balance with SMS & How We’d Build a Marketing Team from Day One
In this engaging discussion, a seasoned marketing operator from Ridge and Jones Road dives into the integration of ChatGPT with Shopify, exploring its impact on e-commerce. They shed light on the balance between SMS frequency and long-term subscriber retention, revealing insights on optimizing conversions. The conversation shifts to innovative post-purchase strategies, particularly the 'double-dash' model for upsells, and the challenges of podcast ad attribution that many brands face. Finally, they share their top three recommendations for pivotal marketing hires to build a successful team from scratch.