This Is TASTE
462: Building an Apron Empire with Ellen Marie Bennett
Sep 11, 2024
Ellen Marie Bennett, founder and chief brand officer of Hedley & Bennett, dives into her journey of reinventing the apron and building a beloved kitchen gear brand. She shares insights on culinary education in Mexico City and the evolution of home cooking during the pandemic, inspired by social media. The chat also touches on exciting culinary trends, including hidden gems like a new Cantonese restaurant in NYC and the upsurge of outdoor cooking. With personal anecdotes, Ellen infuses humor and practicality into her relatable culinary adventures.
55:14
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Quick takeaways
- Ellen Marie Bennett highlights the evolution of aprons from flimsy materials to durable, chef-focused designs essential for professional kitchens.
- Her culinary journey in Mexico City deeply influences the authenticity and traditional techniques reflected in the products at Hedley & Bennett.
Deep dives
Elevating Kitchen Gear
The episode discusses the evolution of kitchen gear, particularly focusing on the quality improvements in aprons since their inception. Previously, aprons were often made from flimsy materials that posed safety hazards in the kitchen. The founder of Headley & Bennett emphasizes the need for durable, well-designed aprons that cater to the needs of chefs, leading to an evolution in professional kitchen attire. This focus on quality and functionality has helped the brand become a favorite among top restaurants worldwide.
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