Entrepreneurs on Fire How to Go 'Robin Hood' on Salesforce and Oracle with Jeremy Swift
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Oct 23, 2024 Jeremy Swift, founder and CEO of Cordial, shares insights on revolutionizing marketing in a tech-heavy world. He critiques legacy systems like Salesforce and Oracle for neglecting smaller brands, advocating a 'Robin Hood' approach to innovation. Discussing AI, Swift highlights the importance of using accurate customer data for hyper-personalized experiences. He emphasizes building trust through transparency, urging marketers to verify software claims and focus on authentic engagement with their customers.
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Authenticity over Faking It
- Be genuine and lean into growth, learning, and vulnerability.
- Avoid "fake it till you make it," as it hinders growth and authenticity.
Legacy Marketing Clouds Failing Brands
- Legacy marketing cloud solutions prioritize profits over customer value.
- This leads to underinvestment in innovation and overpricing.
Going 'Robin Hood' on Legacy Systems
- Marketers need personalized solutions, true AI, and consolidated tools.
- Legacy systems fail to deliver on these needs, breaking trust with marketers.