Jeremy Swift

Jeremy Swift, founder and CEO of Cordial, shares insights on revolutionizing marketing in a tech-heavy world. He critiques legacy systems like Salesforce and Oracle for neglecting smaller brands, advocating a 'Robin Hood' approach to innovation. Discussing AI, Swift highlights the importance of using accurate customer data for hyper-personalized experiences. He emphasizes building trust through transparency, urging marketers to verify software claims and focus on authentic engagement with their customers.