A Bit of Optimism The Value of Interruptions with Janis Burl
25 snips
Nov 22, 2022 In this engaging conversation, Janis Burl, a former TSA employee and creator of the agency's popular Instagram account, shares her unique journey through a non-linear career path. She discusses how humor and creativity can reshape perceptions of government agencies, making them more relatable. Janis emphasizes the importance of curiosity and being a generalist while navigating social media in public sectors. She also highlights the transformative power of interruptions and encourages embracing unexpected challenges as opportunities for growth and joy in work.
AI Snips
Chapters
Transcript
Episode notes
TSA's Instagram Success
- Simon Sinek admires the TSA's Instagram account, finding its humor and engagement surprising for a government agency.
- Janis Burl, who led the team behind the account, shares their process of crafting pun-filled posts, spending hours to ensure they are both informative and inoffensive.
Unexpected Social Media Leader
- Janis Burl, an "old black lady," challenges the assumption that young people exclusively understand social media.
- Followers were often surprised by her identity, highlighting her effectiveness in engaging audiences.
From Binder to Social Media Maven
- Janis Burl's social media career began unexpectedly when she took on a project at TSA.
- Despite lacking formal training, she embraced the challenge, using sticky notes to track her learning and continuously researching and seeking advice.