The Gstaad Guy Podcast Jeremy Zimmer: Co-Founder & Former CEO of UTA – Building a Next-Gen Talent Powerhouse, Shaping Success, & The Nobility of Representation
Oct 22, 2025
Jeremy Zimmer, co-founder and former CEO of United Talent Agency (UTA), shares his journey of transforming UTA into a dynamic and culturally impactful talent agency. He discusses the importance of innovation and diversification in shaping success. Zimmer emphasizes the noble responsibility of representation in the industry, highlighting the value of trust and belief in artists. He also reflects on adapting to social media talent, curating a motivated team, and balancing personal growth with professional achievements, offering an insightful look into the evolving landscape of talent representation.
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Founding UTA Behind A Waterfall
- Jeremy Zimmer recounts joining Bauer Benedict then merging with Jim Berkus after a Grand Canyon conversation behind a waterfall.
- That moment sparked the formation of UTA to serve emerging independent filmmakers and new voices.
Teams That Share Client Passion
- UTA prioritized building real, motivated teams that celebrate each other's and clients' success equally.
- Zimmer calls this client-first culture essential for competing with larger agencies.
Never Tell A Client "We Can't"
- Do diversify services so clients never hear “we don't know how to do that.”
- Build capabilities to dream alongside talent and keep the client relationship intact.
