Slate Technology ICYMI: The TikTokification of Sports
Feb 8, 2025
Candice Lim and Kate Lindsay explore how TikTok is reshaping the sports landscape, making it accessible and engaging for a broader audience. They discuss the merging of social media fame with athletic achievements, noting how platforms are turning casual fans into passionate supporters. The duo highlights the rise of creative storytelling in sports, emphasizing the cultural crossover with pop phenomena like Taylor Swift. They also address the challenges of trends overshadowing traditional sports dynamics, all while sharing personal anecdotes and humor.
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Accidental Athlete Discovery
- Kate Lindsay learned about athletes through TikTok.
- She'd see funny videos, then realize the creators were Olympians or NBA players.
Jared McCain and the Ya Ya Ya Trend
- Candice Lim highlighted Jared McCain, initially known on TikTok.
- She argues his involvement boosted the "raise your ya ya ya" trend in sports.
TikTok's Accessibility in Sports
- TikTok provides multiple entry points into sports, making it more accessible.
- This allows casual fans to engage with sports content in new ways.