Sports Fandom in the Era of TikTok

This chapter delves into the intriguing fusion of sports culture and pop music, particularly focusing on Taylor Swift's impact during the Super Bowl. It examines how TikTok is transforming sports fandom, fostering inclusivity and reshaping narratives around athletes while addressing the evolving relationships between fans and celebrities. The discussion also highlights the humorous and sometimes cringeworthy dynamics of public figures navigating social media, reflecting broader trends in fan engagement.