TikTok: The New Frontier of Sports Fandom

This chapter explores how TikTok is transforming fan engagement in sports, shifting from traditional media to more engaging, narrative-driven content. It highlights examples like the Savannah Bananas and the Kelsey family's podcasts, showcasing how creative storytelling and entertainment bring new audiences to sports. Additionally, the chapter examines the intersection of popular culture and sports, illustrating the platform's role in bridging gaps between different fan bases.