Behaviour Change Marketing Bootcamp
E65: Remember Your Why - Learning from the master of behaviour change - Stuart King
Feb 23, 2024
The podcast delves into behavior change with Stuart King, exploring the influence of fast food advertising, external triggers like dogs, and negative environmental cues. It highlights the importance of wider health determinants and the resilience needed to overcome challenges. The discussion also includes insights on applying behavioral science in public health campaigns and utilizing videos to communicate health insights.
34:43
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Quick takeaways
- Healthy weight messaging should consider external triggers like frequent fast food advertising exposure.
- Recognize and celebrate resilience in overcoming negative environmental triggers for behavior change in public health.
Deep dives
Importance of Behavioral Science in Public Health
Applying behavioral science in public health to bring practical solutions and evidence-based approaches into the field is crucial. The speaker highlighted a focus on utilizing behavioral science to drive behavioral change effectively in public health initiatives.
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