E65: Remember Your Why - Learning from the master of behaviour change - Stuart King
Behaviour Change Marketing Bootcamp
Unpacking Environmental Influences on Behavior
Exploring the impact of environmental cues and motivators on daily routines, this chapter analyzes an ethnographic video showcasing a mother's day in Hounselow. It reflects on the pervasive influence of advertisements and external triggers like walking the dog on behavior choices, emphasizing the complex interplay between individual decisions and environmental pressures. The discussion extends to the role of marketers, politicians, and community voice in addressing societal issues like childhood obesity, emphasizing the importance of courage, collaboration, and true co-production for meaningful change.
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