LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht Social Media Guru & Entrepreneur Peter Shankman on How to Build a Loyal Tribe and Why Having an ADHD Brain is a Superpower, Not a Curse
Oct 27, 2019
Entrepreneur and social media expert Peter Shankman shares insights on building loyal tribes of fans and views ADHD as a superpower. Topics include customer experience, supportive communities for entrepreneurs, teaching core values, challenges of social media, changing the conversation around ADHD, and productivity habits.
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Inception of Help Reporter Out
- Peter founded Help Reporter Out to connect journalists with expert sources efficiently.
- The newsletter reached 750,000 readers with a 79% open rate before being acquired by VOCUS.
Creating Zombie Loyalists
- Great customer service turns consumers into passionate promoters, called "zombie loyalists."
- Businesses should focus on likable actions rather than chasing vanity metrics like likes.
Just Suck A Little Less
- You don't need to be awesome, just be a little better than others.
- Small acts of being nice and helpful make a big difference in relationships and business.