LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Social Media Guru & Entrepreneur Peter Shankman on How to Build a Loyal Tribe and Why Having an ADHD Brain is a Superpower, Not a Curse

Oct 27, 2019

Entrepreneur and social media expert Peter Shankman shares insights on building loyal tribes of fans and views ADHD as a superpower. Topics include customer experience, supportive communities for entrepreneurs, teaching core values, challenges of social media, changing the conversation around ADHD, and productivity habits.

40:01

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Episode guests

Peter Shankman

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Episode notes

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Quick takeaways

Having a strong personal brand can open up opportunities and lead to being thought of for future prospects even outside of one's current network.

Providing exceptional customer service can cultivate loyal customers who become brand advocates, leading to valuable word-of-mouth recommendations and positive brand reputation.

Deep dives

The Power of Personal Branding

Personal branding is essential for career success. It allows individuals from various backgrounds, whether new graduates, middle managers, executives, or entrepreneurs, to stand out and be recognized for their expertise. Having a strong personal brand opens up opportunities and can lead to being thought of for future prospects even outside of one's current network.

Introduction

4min

Creating a Great Customer Experience and Building a Supportive Community for Entrepreneurs

20min

Teaching Core Values, Lessons from Heartbreak, and Speaking Before Thinking

4min

Navigating the Challenges of Social Media

8min

Changing the Conversation Around ADHD and Neurodiversity in the Workplace

2min

Work Environment and Productivity Habits

2min

The New York Times has called Peter Shankman a "rockstar who knows everything about social media, and then some." He is a 5x best-selling author, an entrepreneur, and a corporate keynote speaker. Peter is an expert on building loyal tribes of fans and is recognized worldwide for radically new ways of thinking about customer experience, social media, PR, marketing, and advertising. His latest book, Faster Than Normal and the podcast by the same name, focus on ADHD as a superpower, not a curse.

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