On with Kara Swisher Journalists or Creators? How Media Entrepreneurs Are Reshaping News
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Jul 31, 2025 
In this engaging discussion, Oliver Darcy, founder of the media newsletter Status and former CNN reporter, Katie Drummond, global editorial director at Wired, and Dave Jorgenson, creator of Local News International and The Washington Post's former TikTok Guy, explore the shifting dynamics of media. They dive into the challenges faced by legacy journalism, the rise of creator culture, and the financial aspects of independent media. The trio also tackles the impact of AI on journalism and the importance of maintaining authentic audience connections.
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Kara's Media Entrepreneurship Journey
- Kara Swisher shared her journey from a legacy media employee to a media entrepreneur starting with All Things Digital in 2007.
- She emphasized the importance of acting on a great idea and adapting through multiple shifts.
Legacy Media Is Shrinking, Not Dead
- Legacy media is consolidating with fewer outlets and shrinking audiences but not dying completely.
- New media startups can thrive by being lean and nimble without legacy economic burdens.
Traffic Apocalypse from AI Search
- Google replacing traditional search links with AI overviews causes a 'traffic apocalypse' for publishers.
- Original reporting and emphasizing human journalism helps Wired avoid severe traffic loss.