On with Kara Swisher cover image

Journalists or Creators? How Media Entrepreneurs Are Reshaping News

On with Kara Swisher

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Navigating the Media Landscape: Challenges and Opportunities

This chapter examines the strategic considerations involved in expanding a media operation, focusing on the balance of coverage and skilled personnel hiring. It discusses the financial implications of such growth alongside the importance of fostering audience relationships through social media engagement. Additionally, the chapter highlights the evolving challenges facing independent journalists, including legal risks and the balancing act between authenticity and journalistic integrity.

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