The Game with Alex Hormozi Part 4: $100M Offers Book | Ep 582
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Aug 19, 2023 Discover the art of crafting Grand Slam Offers by transforming common problems into valuable solutions. Learn how to identify customer desires and enhance your value proposition. Gain insights on balancing sales with fulfillment for lasting business success. Hear personal anecdotes about how over-delivery affects demand and cash flow. Finally, explore creative brainstorming techniques to stand out in a crowded market and make your offerings irresistible!
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Divergent Thinking
- Use divergent thinking to create many solutions for a single problem.
- This helps in crafting irresistible offers, unlike convergent thinking that focuses on one answer.
Sell the Destination
- Identify the dream outcome your product/service delivers.
- Don't sell the process, sell the solution or destination.
List All Problems
- List all possible problems your customer faces, including before, during, and after using your product/service.
- Use the four value drivers (dream outcome, likelihood of achievement, time delay, effort & sacrifice) as a guide.
