The Best One Yet 🥸 “Espionage Advertising” — Bilt’s comedy series. Taco Bell’s everything plan. Hertz’s Amazon deal. +Summer Song Recession.
21 snips
Aug 21, 2025 Taco Bell is shaking up fast food with monthly menu launches, blending nostalgia and innovation. Hertz is now on Amazon, making car rentals more accessible. Bilt dives into 'espionage advertising' through a comedy series, showing a new angle on marketing. Meanwhile, the search for the 2025 'Song of the Summer' reveals a drought in trending hits, reflecting shifts in the music industry due to social media. Join in for a lively discussion that connects food, marketing, and cultural changes!
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Social Media Kills The New Summer Hit
- There's no clear 'Song of the Summer' in 2025 because older tracks keep charting longer due to social media trends.
- Music execs think this could be the new normal as TikTok revives catalog songs repeatedly.
Taco Bell Wins By Remixing Products
- Taco Bell doubles product launches and treats menu development like remixing, not original songwriting.
- That rapid “always be launching” approach keeps Gen Z engaged despite many misses.
Treat Your Brand Like A DJ
- Taco Bell views itself as a DJ: remixing core ingredients into fast cycles of novelty.
- Remixing lowers risk and prioritizes speed and cultural moments over perfection.